<?php // Google Analytics - Contextual Help

if (!defined('ABSPATH')) exit;

function ga_google_analytics_pro_contextual_help_sidebar() {
	
	return '<p><strong>'. esc_html__('Plugin Support', 'ga-google-analytics-pro') .'</strong></p>'.
		
		'<p>'. 
			esc_html__('Visit the', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/category/docs+ga-pro/">'. esc_html__('GA Pro Docs', 'ga-google-analytics-pro') .'</a> '. esc_html__('at Plugin Planet.', 'ga-google-analytics-pro') .
		'</p>'.
		
		'<p>'. 
			esc_html__('Report an issue in the', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/category/forum+ga-pro/">'. esc_html__('Support Forum', 'ga-google-analytics-pro') .'</a>. 
			<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/support/#contact">'. esc_html__('Contact the developer', 'ga-google-analytics-pro') .'</a> '. esc_html__('for help.', 'ga-google-analytics-pro') .
		'</p>'.
		
		'<p><strong>'. esc_html__('Support GA Pro!', 'ga-google-analytics-pro') .'</strong></p>'.
		
		'<ul>
			<li><a target="_blank" rel="noopener noreferrer" href="https://monzillamedia.com/donate.html">'. esc_html__('Make a donation&nbsp;&raquo;', 'ga-google-analytics-pro') .'</a></li>
			<li><a target="_blank" rel="noopener noreferrer" href="https://wordpress.org/support/plugin/ga-google-analytics/reviews/?rate=5#new-post">'. esc_html__('Give 5&#10025; Rating&nbsp;&raquo;', 'ga-google-analytics-pro') .'</a></li>
		</ul>'.
		
		'<p><strong>'. esc_html__('Follow &amp; Share', 'ga-google-analytics-pro') .'</strong></p>'.
		
		'<ul>
			<li><a target="_blank" rel="noopener noreferrer" href="https://twitter.com/perishable">Follow on Twitter &raquo;</a></li>
			<li><a target="_blank" rel="noopener noreferrer" href="https://twitter.com/intent/tweet?text='. rawurlencode('GA Pro! Connect WordPress to Google Analytics.') .'&url=https://plugin-planet.com/ga-google-analytics-pro/&hashtags=WordPress,Google,analytics,plugin">Share on Twitter &raquo;</a></li>
			<li><a target="_blank" rel="noopener noreferrer" href="https://www.facebook.com/sharer/sharer.php?quote='. rawurlencode('GA Pro! Connect WordPress to Google Analytics. #WordPress #Google #analytics #plugin') .'&u='. rawurlencode('https://plugin-planet.com/ga-google-analytics-pro/') .'">Share on Facebook &raquo;</a></li>
		</ul>';
	
}

function ga_google_analytics_pro_contextual_help() {
	
	$screen = get_current_screen();
	
	if ($screen->id != 'settings_page_ga-google-analytics-pro') return;
	
	$screen->set_help_sidebar(ga_google_analytics_pro_contextual_help_sidebar());
	
	$screen->add_help_tab(
		
		array(
			
			'id' => 'gapro-intro',
			'title' => esc_attr__('Introduction', 'ga-google-analytics-pro'),
			'content' => 
				
				'<p><strong>'. esc_html__('GA Google Analytics Pro', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('The easy way to add your Google Analytics tracking code! Gives you full control over GA tracking on your site. Super-duper lightweight and fast. ', 'ga-google-analytics-pro') . 
					esc_html__('Supports all the latest Google Analytics tracking techniques. Simply add your Tracking ID and done. After 24-48 hours, you can log in to your Google account and view all the wonderful statistics and data :)', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p><strong>'. esc_html__('Useful Resources', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<ul>'.
					'<li><a target="_blank" rel="noopener noreferrer" href="'. GAPRO_URL  .'readme.txt">'.              esc_html__('View the plugin readme.txt',              'ga-google-analytics-pro') .'</a></li>'.
					'<li><a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/category/docs+ga-pro/">'.  esc_html__('Visit the GA Pro Documentation',          'ga-google-analytics-pro') .'</a></li>'.
					'<li><a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/category/tuts+ga-pro/">'.  esc_html__('Explore some GA Pro Tutorials',           'ga-google-analytics-pro') .'</a></li>'.
					'<li><a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/wp/wp-login.php">'.        esc_html__('Log in to your account at Plugin Planet', 'ga-google-analytics-pro') .'</a></li>'.
					'<li><a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/category/forum+ga-pro/">'. esc_html__('Get help in the Support Forum',           'ga-google-analytics-pro') .'</a></li>'.
					'<li><a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/support/#contact">'.       esc_html__('Contact the plugin developer for help',   'ga-google-analytics-pro') .'</a></li>'.
				'</ul>'.
				
				'<p><strong>'. esc_html__('About the Developer', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('GA Pro is developed by', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="https://twitter.com/perishable">'. esc_html__('Jeff Starr', 'ga-google-analytics-pro') .'</a>, '.
					esc_html__('15-year', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="https://plugin-planet.com/">'. esc_html__('WordPress developer', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('and', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="https://books.perishablepress.com/">'. esc_html__('book author', 'ga-google-analytics-pro') .'</a>.'.
				'</p>'
			
		)
	);
	
	$screen->add_help_tab(
		
		array(
			
			'id' => 'gapro-overview',
			'title' => esc_attr__('Overview', 'ga-google-analytics-pro'),
			'content' => 
				
				'<p><strong>'. esc_html__('How to use', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('Everything works out of the box. Simply enter your GA Tracking ID, save changes, and done. ', 'ga-google-analytics-pro') . 
					esc_html__('Your web pages will include all the necessary code to enable Google Analytics on your entire site. ', 'ga-google-analytics-pro') . 
					esc_html__('After waiting 24-48 hours for Google to collect some data, you can log into your Google account and view your site statistics.', 'ga-google-analytics-pro') . 
				'</p>'. 
				
				'<p><strong>'. esc_html__('Step by step', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. esc_html__('Here is a step-by-step guide to connect Google Analytics to your WordPress:', 'ga-google-analytics-pro') .'</p>'.
				
				'<ol>'.
					'<li>'. esc_html__('Visit the &ldquo;Configure&rdquo; tab', 'ga-google-analytics-pro') .'</li>'.
					'<li>'. esc_html__('Enter your Google Tracking ID (aka, Measurement ID)', 'ga-google-analytics-pro') .'</li>'.
					'<li>'. esc_html__('Choose either GA4 (recommended) or Universal Analytics (deprecated)', 'ga-google-analytics-pro') .'</li>'.
					'<li>'. esc_html__('Configure any other plugin settings as desired (optional)', 'ga-google-analytics-pro') .'</li>'.
				'</ol>'.
				
				'<p>'. esc_html__('Save changes and done. After 24-48 hours, you can log into your Google Analytics account to view your stats.', 'ga-google-analytics-pro') .'</p>'.
				
				'<p>
					<strong>'. esc_html__('Note:', 'ga-google-analytics-pro') .'</strong> '. 
					esc_html__('&ldquo;Tracking ID&rdquo; also may be referred to as &ldquo;Tag ID&rdquo;, &ldquo;Measurement ID&rdquo;, or &ldquo;Property ID&rdquo;, depending on which Google documentation you are reading.', 'ga-google-analytics-pro') .
				'</p>'.
				
				'<p>
					<strong>'. esc_html__('Note:', 'ga-google-analytics-pro') .'</strong> '. 
					esc_html__('Sometime in 2022, Google renamed &ldquo;Global Site Tag&rdquo; to &ldquo;Google Tag&rdquo;.', 'ga-google-analytics-pro') .
				'</p>'.
				
				'<p>
					<strong>'. esc_html__('Tip:', 'ga-google-analytics-pro') .'</strong> '. 
					esc_html__('Confused about the ever-changing Google Analytics terminology? Understanding the', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="https://onward.justia.com/history-of-google-analytics/">'. esc_html__('history of Google Analytics', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('should be helpful.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p><strong>'. esc_html__('Google Analytics 4', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'.esc_html__('Learn how to set up GA4:', 'ga-google-analytics-pro') .'</p>'. 
				
				'<ul>'.
					'<li><a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/ga-pro-enable-google-analytics-4/">'. esc_html__('Enable Google Analytics 4', 'ga-google-analytics-pro') .'</a></li>'.
					'<li><a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/ga-pro-enable-ga4-universal-tracking/">'. esc_html__('Enable GA4 and Universal Analytics', 'ga-google-analytics-pro') .'</a></li>'.
				'</ul>'.
				
				'<p><strong>'. esc_html__('Going further', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. esc_html__('Of course much more is possible. Here is a quick overview:', 'ga-google-analytics-pro') .'</p>'.
				
				'<ul>'.
					'<li><a href="'. esc_url(admin_url('options-general.php?page=ga-google-analytics-pro&tab=tab1')) .'">'. esc_html__('Configure', 'ga-google-analytics-pro') .'</a> &ndash; '. esc_html__('Configure basic options', 'ga-google-analytics-pro')     .'</li>'.
					'<li><a href="'. esc_url(admin_url('options-general.php?page=ga-google-analytics-pro&tab=tab2')) .'">'. esc_html__('Customize', 'ga-google-analytics-pro') .'</a> &ndash; '. esc_html__('Add multiple GA trackers', 'ga-google-analytics-pro')  .'</li>'.
					'<li><a href="'. esc_url(admin_url('options-general.php?page=ga-google-analytics-pro&tab=tab3')) .'">'. esc_html__('Advanced',  'ga-google-analytics-pro') .'</a> &ndash; '. esc_html__('Disable tracking and more', 'ga-google-analytics-pro') .'</li>'.
					'<li><a href="'. esc_url(admin_url('options-general.php?page=ga-google-analytics-pro&tab=tab4')) .'">'. esc_html__('Opt Out',   'ga-google-analytics-pro') .'</a> &ndash; '. esc_html__('Display an opt out for visitors', 'ga-google-analytics-pro')     .'</li>'.
					'<li><a href="'. esc_url(admin_url('options-general.php?page=ga-google-analytics-pro&tab=tab5')) .'">'. esc_html__('About',     'ga-google-analytics-pro') .'</a> &ndash; '. esc_html__('About the plugin, WP, server, and more', 'ga-google-analytics-pro')  .'</li>'.
					'<li><a href="'. esc_url(admin_url('options-general.php?page=ga-google-analytics-pro&tab=tab6')) .'">'. esc_html__('License',   'ga-google-analytics-pro') .'</a> &ndash; '. esc_html__('Enter license key to enable GA Pro', 'ga-google-analytics-pro') .'</li>'.
				'</ul>'.
				
				'<p>'. esc_html__('Visit the other Help sections to learn more :)', 'ga-google-analytics-pro') .'</p>'
			
		)
	);
	
	$screen->add_help_tab(
		
		array(
			
			'id' => 'gapro-configure',
			'title' => esc_attr__('Configure', 'ga-google-analytics-pro'),
			'content' => '<p><strong>'. esc_html__('Configuration', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('The settings under the Configuration tab are for your Primary Tracking ID. To add alternate tracking codes, visit the Customize tab. ', 'ga-google-analytics-pro') . 
					esc_html__('The only required setting is the Tracking ID. Everything else is optional.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p>'.
					esc_html__('Most settings should be self-explanatory. If unsure about any setting, simply use the default value. For questions about the plugin, ', 'ga-google-analytics-pro') . 
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/support/#contact">'. esc_html__('contact the developer', 'ga-google-analytics-pro') .'</a>. '.
					esc_html__('For any questions about the Google Analytics service, ', 'ga-google-analytics-pro') . 
					'<a target="_blank" rel="noopener noreferrer" href="https://analytics.google.com/analytics/web/">'. esc_html__('log in to your Google account', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('for information and support.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p><strong>'. esc_html__('Configure Settings', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<ul>'.
					'<li>
						<strong>'. esc_html__('GA Tracking ID', 'ga-google-analytics-pro') .'</strong> &mdash; '. 
						esc_html__('(Required) Enter your Google Tracking ID (aka, Tag ID, Measurement ID, Property ID). Supported ID formats include AW-XXXXXXXXX, G-XXXXXXXXX, GT-XXXXXXXXX, and UA-XXXXXXXXX. Google Tag Manager (GTM-XXXXXXXXX) currently is not supported.', 'ga-google-analytics-pro') .
					'</li>'.
					'<li>
						<strong>'. esc_html__('Tracking Method', 'ga-google-analytics-pro') .'</strong> &mdash; '. 
						esc_html__('Choose the tracking method. The recommended tracking method is GA4 (Google Analytics 4). Note that Google has', 'ga-google-analytics-pro') .
						' <a target="_blank" rel="noopener noreferrer" href="https://support.google.com/analytics/answer/11583528">'. esc_html__('deprecated Universal Analytics', 'ga-google-analytics-pro') .'</a> '. 
						esc_html__('in 2024. Learn more about', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="https://wordpress.org/support/topic/note-about-google-changes/">'. esc_html__('plugin support for Universal Analytics', 'ga-google-analytics-pro') .'</a>.'.
					'</li>'.
					'<li>
						<strong>'. esc_html__('Tracking Code Location', 'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Include tracking code in header, footer, or custom location. ', 'ga-google-analytics-pro') . 
						esc_html__('Tip: Google recommends including the tracking code in the page head, but including it in the footer can benefit page performance. If in doubt, go with the head option. See note below for more information.', 'ga-google-analytics-pro') .
					'</li>'.
					'<li>
						<strong>'. esc_html__('Custom Tracker Objects', 'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Optional code added to', 'ga-google-analytics-pro') .' <code>gtag(\'config\')</code> '. 
						esc_html__('for GA4, or added to', 'ga-google-analytics-pro') .' <code>ga(\'create\')</code> '. esc_html__('for Universal Analytics.', 'ga-google-analytics-pro') .
					'</li>'.
					'<li>
						<strong>'. esc_html__('Custom GA Code', 'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Optional code added to the GA tracking snippet. This is useful for things like creating multiple trackers and user opt-out. ', 'ga-google-analytics-pro') .
						esc_html__('Note: you can use', 'ga-google-analytics-pro') .' <code>%%userid%%</code> '. esc_html__('and', 'ga-google-analytics-pro') .' <code>%%username%%</code> '. esc_html__('to get the current user ID and login name.', 'ga-google-analytics-pro') . 
					'</li>'.
					'<li>
						<strong>'. esc_html__('Tracking Code Preview', 'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('When analytics/tracking is enabled, this will display the tracking code that will be added to your web pages.', 'ga-google-analytics-pro') .
					'</li>'.
				'</ul>'.
				
				'<p>
					<strong>'. esc_html__('Note:', 'ga-google-analytics-pro') .'</strong> '.
					esc_html__('For Tracking Code Location, if you choose the custom option, you can display the tracking code anywhere in your theme template by adding the following code to the desired location:', 'ga-google-analytics-pro') .
					' <code>&lt;?php do_action(\'gapro_after_body_open_tag\'); ?&gt;</code> '.
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/ga-pro-custom-tracking-location/">'. esc_html__('More info&nbsp;&raquo;', 'ga-google-analytics-pro') .'</a>'.
				'</p>'.
				
				'<p><strong>'. esc_html__('Conditional Settings', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. esc_html__('These next settings are displayed only when Universal or Legacy tracking method is enabled.', 'ga-google-analytics-pro') .'</p>'.
				
				'<ul>'.
					'<li><strong>'. esc_html__('Display Advertising', 'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Enable support for Display Advertising', 'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Link Attribution',    'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Enable support for Link Attribution',    'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('IP Anonymization',    'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Enable support for IP Anonymization',    'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Force SSL',           'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Enable support for Force SSL',           'ga-google-analytics-pro') .'</li>'.
				'</ul>'.
				
				'<p>'. 
					esc_html__('Further information and links to resources are provided next to each setting. For more information about the plugin, check out the ', 'ga-google-analytics-pro') .
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/docs/ga-google-analytics/">'. esc_html__('GA Pro Docs', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('and', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/category/tuts+ga-pro/">'. esc_html__('Tutorials', 'ga-google-analytics-pro') .'</a>.'.
				'</p>'
			
		)
				
	);
	
	$screen->add_help_tab(
		
		array(
			
			'id' => 'gapro-customize',
			'title' => esc_attr__('Customize', 'ga-google-analytics-pro'),
			'content' => '<p><strong>'. esc_html__('Customize GA Pro', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('The Customize tab provides settings to add multiple/custom tracking codes. Currently up to eight custom tracking codes are supported.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p>'. 
					esc_html__('Each custom tracking code provides the following settings:', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>'.
					'<li><strong>'. esc_html__('Custom Code',     'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Custom Code to include on specified posts/pages', 'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Enable Admin',    'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Include custom code on all pages in the WordPress Admin Area',      'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Enable Frontend', 'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Include custom code on all pages on the frontend',                  'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Include IDs',     'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Specify the post IDs for which the custom code should be included', 'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Exclude IDs',     'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Specify the post IDs for which the custom code should be excluded', 'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Location',        'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Choose the location for the custom tracking code',                  'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Preview',         'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Preview of the custom code',                                        'ga-google-analytics-pro') .'</li>'.
				'</ul>'.
				
				'<p>'. 
					esc_html__('For more information, check out', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/ga-pro-custom-tracking/">'. esc_html__('custom tracking with GA Pro', 'ga-google-analytics-pro') .'</a>.'.
				'</p>'.
				
				'<p>
					<strong>'. esc_html__('Note:', 'ga-google-analytics-pro') .'</strong> '.
					esc_html__('The setting &ldquo;Include IDs&rdquo; tells the plugin to include the custom code only on the specified posts/pages. This setting overrides the &ldquo;Enable Frontend&rdquo; setting. ', 'ga-google-analytics-pro') .
					esc_html__('Likewise, the &ldquo;Exclude IDs&rdquo; tells the plugin to exclude the custom code on the specified posts/pages. This setting overrides all other settings.', 'ga-google-analytics-pro') .
				'</p>'.
				
				'<p>
					<strong>'. esc_html__('Note:', 'ga-google-analytics-pro') .'</strong> '.
					esc_html__('About the &ldquo;Location&rdquo; setting for each custom code: the options for &ldquo;Before&rdquo; and &ldquo;After&rdquo; Primary Tracking only apply when ', 'ga-google-analytics-pro') .
					'<a href="'. admin_url('options-general.php?page=ga-google-analytics-pro&tab=tab1') .'">'. esc_html__('Primary Tracking', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('is enabled.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p>
					<strong>'. esc_html__('Note:', 'ga-google-analytics-pro') .'</strong> '.
					esc_html__('By default any custom code is *not* disabled if the user opts out (when Opt-Out Box is enabled). You can customize this behavior in the Opt-Out settings.', 'ga-google-analytics-pro') .
				'</p>'.
				
				'<p>'. 
					esc_html__('Further information and links to resources are provided next to each setting. For more information about the plugin, check out the ', 'ga-google-analytics-pro') .
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/docs/ga-google-analytics/">'. esc_html__('GA Pro Docs', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('and', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/category/tuts+ga-pro/">'. esc_html__('Tutorials', 'ga-google-analytics-pro') .'</a>.'.
				'</p>'
			
		)
				
	);
	
	$screen->add_help_tab(
		
		array(
			
			'id' => 'gapro-advanced',
			'title' => esc_attr__('Advanced', 'ga-google-analytics-pro'),
			'content' => '<p><strong>'. esc_html__('Advanced Settings', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('The Advanced tab provides settings for enabling and disabling GA Pro for specific posts, pages, users, roles, post types and more. ',   'ga-google-analytics-pro') . 
					esc_html__('Most settings should be self-explanatory. If unsure about any setting, simply use the default value. For questions about the plugin, ', 'ga-google-analytics-pro') . 
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/support/#contact">'. esc_html__('contact the developer', 'ga-google-analytics-pro') .'</a>.'.
				'</p>'.
				
				'<p>'. 
					esc_html__('The following Advanced settings apply to *all* GA tracking codes:', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>'.
					'<li><strong>'. esc_html__('Login Page',    'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Enable GA tracking on the WP Login Page', 'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Admin Area',    'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Enable GA tracking in the WP Admin Area', 'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Admin Users',   'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Disable tracking of Admin-level users',   'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Logged Users',  'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Disable tracking of all logged-in users', 'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Reset Options', 'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Restore the default plugin options',      'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Rate Plugin',   'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Show support with 5-star rating :)',      'ga-google-analytics-pro') .'</li>'.
				'</ul>'.
				
				'<p>'. 
					esc_html__('Advanced settings also include the following options. These apply only to your Primary Tracking code (i.e., the tracking set up under the Configure tab):', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>'.
					'<li><strong>'. esc_html__('Disable tracking for Post IDs',   'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Disable tracking for specific Post IDs',   'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Disable tracking for User Roles', 'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Disable tracking for specific User Roles', 'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Disable tracking for Post Types', 'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Disable tracking for specific Post Types', 'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Disable tracking for Archives',   'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Disable tracking on archive views',        'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Disable tracking for Search',     'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Disable tracking on search results',       'ga-google-analytics-pro') .'</li>'.
				'</ul>'.
				
				'<p>'. 
					esc_html__('Further information and links to resources are provided next to each setting. For more information about the plugin, check out the ', 'ga-google-analytics-pro') .
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/docs/ga-google-analytics/">'. esc_html__('GA Pro Docs', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('and', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/category/tuts+ga-pro/">'. esc_html__('Tutorials', 'ga-google-analytics-pro') .'</a>.'.
				'</p>'
			
		)
				
	);
	
	$screen->add_help_tab(
		
		array(
			
			'id' => 'gapro-optout',
			'title' => esc_attr__('Opt Out', 'ga-google-analytics-pro'),
			'content' => '<p><strong>'. esc_html__('Opt Out Settings', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('The Opt-Out Box may be displayed to each visitor as a customizable banner. There the user can choose to opt in, opt out, or simply close the box to ignore. ',          'ga-google-analytics-pro') . 
					esc_html__('If ignored, tracking will continue until the user decides to opt out. Once enabled via the settings, the Opt-Out Box will be displayed to all visitors automatically.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p><strong>'. esc_html__('Important/Disclaimer', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('As far as I know, the Opt-Out Box satisfies even the most stringent governmental regulations regarding user privacy, etc. ',       'ga-google-analytics-pro') . 
					esc_html__('But I am a plugin developer, not a lawyer. So there are no guarantees implied or otherwise, and it is officially recommended ',      'ga-google-analytics-pro') . 
					esc_html__('that you consult a legal professional to ensure that you are operating legally, etc. If any feature or option needs added, please ', 'ga-google-analytics-pro') . 
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/support/#contact">'. esc_html__('let us know', 'ga-google-analytics-pro') .'</a>.'.
				'</p>'.
				
				'<p><strong>'. esc_html__('Cookie Use Information', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('When enabled, this plugin sets a few small/simple cookies in the visitor&rsquo;s web browser. This enables the Opt-Out Box to work its magic.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p><strong>'. esc_html__('Opt Out Settings', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('Here are the settings available under the Opt Out tab. They are meant to be simple and self-explanatory. If you need more details, check Plugin Planet and contact support for help. ', 'ga-google-analytics-pro') . 
					esc_html__('Important: if using shortcodes to display the Opt-Out Box on specific pages, do *not* enable Opt-Out via the plugin settings.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>'.
					'<li><strong>'. esc_html__('Enable Opt-Out',          'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Display the GA Pro Opt-Out Box',                      'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Require Opt-In',          'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Do not track until user clicks to opt in',            'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('After Opt-In/Opt-Out',    'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('What happens after the user clicks to opt in or out', 'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Opt-Out Message',         'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Opt-Out message, must include Opt-Out Link',          'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Opt-Out Success Message', 'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Message displayed after user opts out',               'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Opt-In Success Message',  'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Message displayed after user opts in',                'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('More Info Text',          'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Text for the Information Link',                       'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Opt-Out Link',            'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Text for the Opt-Out Link',                           'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Opt-In Link',             'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Text for the Opt-In Link',                            'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Box Location',            'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Location of the Opt-Out Box on the page',             'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Close Button',            'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('When user clicks the close (x) button, minimize the box instead of hiding', 'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Box Styles',              'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Several options for customizing box colors',          'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Custom CSS',              'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Any custom CSS (do not include style tags)',          'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Disable Stylesheet',      'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Disable the Opt-Out Box CSS/stylesheet',              'ga-google-analytics-pro') .'</li>'.
				'</ul>'.
				
				'<p>'. 
					esc_html__('Most settings should be self-explanatory. If unsure about any setting, simply use the default value. For any questions, ', 'ga-google-analytics-pro') . 
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/support/#contact">'. esc_html__('contact support', 'ga-google-analytics-pro') .'</a>. '.
					esc_html__('For more information about the plugin, check out the ', 'ga-google-analytics-pro') .
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/docs/ga-google-analytics/">'. esc_html__('GA Pro Docs', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('and', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/category/tuts+ga-pro/">'. esc_html__('Tutorials', 'ga-google-analytics-pro') .'</a>.'.
				'</p>'.
				
				'<p>'. 
					'<strong>'. esc_html__('Note:', 'ga-google-analytics-pro') .'</strong> '. esc_html__('Basic markup is allowed in the setting, Opt-Out Message. So you can add links and other basic HTML tags as needed.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p>'. 
					'<strong>'. esc_html__('Note:', 'ga-google-analytics-pro') .'</strong> '. esc_html__('GA Pro provides several shortcodes for displaying the Opt-Out Box and plain-text links. Visit the "Shortcodes" section in this Help area for details.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p><strong>'. esc_html__('Custom Code', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('These eight options enable you to choose whether or not the Custom Codes #1 thru #8 should be disabled when the user clicks to opt out.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p>'.
					'<strong>'. esc_html__('Note:', 'ga-google-analytics-pro') .'</strong> '. esc_html__('If the setting &ldquo;Require Opt-In&rdquo; is enabled, the custom code will not be included until the user clicks to opt in. ', 'ga-google-analytics-pro') . 
					esc_html__('For example, if you check the box to &ldquo;Disable Custom Code #1&rdquo; and also enable &ldquo;Require Opt-In&rdquo;, then the custom code #1 will not be included until the user opts in.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p>'.
					'<strong>'. esc_html__('Note:', 'ga-google-analytics-pro') .'</strong> '. esc_html__('By default, Custom Codes #1 thru #8 are *not* disabled when the user opts out.', 'ga-google-analytics-pro') . 
				'</p>'
			
		)
				
	);
	
	$screen->add_help_tab(
		
		array(
			
			'id' => 'gapro-shortcodes',
			'title' => esc_attr__('Shortcodes', 'ga-google-analytics-pro'),
			'content' => '<p><strong>'. esc_html__('Opt-Out Shortcodes', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('GA Pro provides several shortcodes for displaying the Opt-Out Box and plain-text links. ', 'ga-google-analytics-pro') . 
					esc_html__('Here is a complete list with descriptions for each shortcode.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p><strong>'. esc_html__('Important!', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('If you copy any shortcode directly from this Help section, make sure to paste it into your page using the Plain-Text Editor (or block). ', 'ga-google-analytics-pro') . 
					esc_html__('Why? Because the Visual/RTE Editor may include the surrounding code tags and other markup, which may affect shortcode output on the front-end.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p><strong>'. esc_html__('Shortcode: Display Opt-Out Box', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('By default, GA Pro displays the Opt-Out Box on all of your WP-generated front-end web pages. ', 'ga-google-analytics-pro') .
					esc_html__('If you would rather display the Opt-Out Box selectively, only on specific posts or pages, you can add the following shortcode:', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>
					<li><code>[ga_pro_optout]</code></li>
				</ul>'.
				
				'<p>'. 
					esc_html__('Important: This shortcode is recommended only when the plugin setting &ldquo;Enable Opt Out&rdquo; is disabled. ', 'ga-google-analytics-pro') . 
					esc_attr__('Otherwise there will be two (possibly overlapping) Opt-Out Boxes displayed on the same page, which could cause issues. ', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p>'. 
					esc_html__('Note: To display opt-in and opt-out links inside of the Opt-Out Box, you can use these shortcodes (see note below).', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>
					<li>'. esc_html__('Opt-in link:',  'ga-google-analytics-pro') .' <code>[ga_pro_optin_link]</code></li>
					<li>'. esc_html__('Opt-out link:', 'ga-google-analytics-pro') .' <code>[ga_pro_optout_link]</code></li>
				</ul>'.
				
				'<p>'. 
					esc_html__('You may use the following attributes with either of these shortcodes (opt-in link or opt-out link):', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>
					<li><code>text</code> &mdash; '.  esc_html__('Customize the link text',  'ga-google-analytics-pro') .'</li>
					<li><code>title</code> &mdash; '. esc_html__('Customize the link title attribute',  'ga-google-analytics-pro') .'</li>
				</ul>'.
				
				'<p>'. 
					esc_html__('Note: the above opt-in/out link shortcodes work in the following plugin settings:', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>
					<li>'. esc_html__('Opt-Out Message (displayed in the Opt-Out Box)', 'ga-google-analytics-pro') .'</li>
					<li>'. esc_html__('Opt-Out Success Message', 'ga-google-analytics-pro') .'</li>
					<li>'. esc_html__('Opt-In Success Message ', 'ga-google-analytics-pro') .'</li>
				</ul>'.
				
				'<p><strong>'. esc_html__('Shortcode: Display Opt-In Link', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('To display a plain-text link that enables the visitor to opt IN, add this shortcode to any WP Post or Page:', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>
					<li><code>[gapro_optin_plain]</code></li>
				</ul>'.
				
				'<p>'. 
					esc_html__('You may use the following attributes with this shortcode:', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>
					<li><code>text</code> &mdash; '.  esc_html__('Customize the link text', 'ga-google-analytics-pro') .'</li>
					<li><code>title</code> &mdash; '. esc_html__('Customize the link title attribute',  'ga-google-analytics-pro') .'</li>
					<li><code>alert</code> &mdash; '. esc_html__('Customize the popup/alert message',  'ga-google-analytics-pro') .'</li>
				</ul>'.
				
				'<p>'.
					esc_html__('Tip: you can add CSS/styles to this link via the class selector,', 'ga-google-analytics-pro') .' <code>.gapro-optin-plain</code>.'.
				'</p>'.
				
				'<p><strong>'. esc_html__('Shortcode: Display Opt-Out Link', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('To display a plain-text link that enables the visitor to opt OUT, add this shortcode to any WP Post or Page:', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>
					<li><code>[gapro_optout_plain]</code></li>
				</ul>'.
				
				'<p>'. 
					esc_html__('You may use the following attributes with this shortcode:', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>
					<li><code>text</code> &mdash; '.  esc_html__('Customize the link text', 'ga-google-analytics-pro') .'</li>
					<li><code>title</code> &mdash; '. esc_html__('Customize the link title attribute',  'ga-google-analytics-pro') .'</li>
					<li><code>alert</code> &mdash; '. esc_html__('Customize the popup/alert message',  'ga-google-analytics-pro') .'</li>
				</ul>'.
				
				'<p>'.
					esc_html__('Tip: you can add CSS/styles to this link via the class selector,', 'ga-google-analytics-pro') .' <code>.gapro-optout-plain</code>.'.
				'</p>'.
				
				'<p>'. 
					esc_html__('Note: the', 'ga-google-analytics-pro') .' <code>[gapro_optin_plain]</code> '. esc_html__('and', 'ga-google-analytics-pro') .' <code>[gapro_optout_plain]</code> '. 
					esc_html__('shortcodes may be used multiple times on the same page.', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<p><strong>'. esc_html__('Shortcode: Toggle Opt-Out Link', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('To display a plain-text link that toggles between opt-in and opt-out, add this shortcode to any WP Post or Page:', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>
					<li><code>[gapro_optout_toggle]</code></li>
				</ul>'.
				
				'<p>'. 
					esc_html__('This shortcode accepts six optional parameters. Three for the Opt-Out Link, and three for the Opt-In Link:', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>
					<li>'. esc_html__('Opt-Out Link attributes:', 'ga-google-analytics-pro') .'</li>
					<li><code>text1</code> &mdash; '.  esc_html__('Customize the link text', 'ga-google-analytics-pro') .'</li>
					<li><code>title1</code> &mdash; '. esc_html__('Customize the link title attribute',  'ga-google-analytics-pro') .'</li>
					<li><code>alert1</code> &mdash; '. esc_html__('Customize the popup/alert message',  'ga-google-analytics-pro') .'</li>
				</ul>
				
				<ul>
					<li>'. esc_html__('Opt-In Link attributes:', 'ga-google-analytics-pro') .'</li>
					<li><code>text2</code> &mdash; '.  esc_html__('Customize the link text', 'ga-google-analytics-pro') .'</li>
					<li><code>title2</code> &mdash; '. esc_html__('Customize the link title attribute',  'ga-google-analytics-pro') .'</li>
					<li><code>alert2</code> &mdash; '. esc_html__('Customize the popup/alert message',  'ga-google-analytics-pro') .'</li>
				</ul>'.
				
				'<p>'. 
					esc_html__('So basically there are two ways to use this shortcode. First way is to not add any attributes. When the shortcode does not have any attributes, the link will toggle between the default Opt-In/Opt-Out (plain-text) Links. ', 'ga-google-analytics-pro') .  
					esc_html__('The second way is to include all six of the above attributes. This enables you to customize the text, title, and alert for each of the toggle links.', 'gapro-toggle') . 
				'</p>'.
				
				'<p>'.
					esc_html__('Tip: you can add CSS/styles to the toggle link via the class selector,', 'gapro-toggle') .' <code>.gapro-optout-plain</code>.'.
				'</p>'
			
		)
				
	);
	
	$screen->add_help_tab(
		
		array(
			
			'id' => 'gapro-about',
			'title' => esc_attr__('About', 'ga-google-analytics-pro'),
			'content' => '<p><strong>'. esc_html__('About/Information', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('This tab provides a plethora of information about the plugin, WordPress, the server, user, and more. ', 'ga-google-analytics-pro') . 
					esc_html__('This information is useful for troubleshooting, diagnoses, and so forth. ', 'ga-google-analytics-pro') . 
					esc_html__('The following information is available here on the About tab:', 'ga-google-analytics-pro') . 
				'</p>'.
				
				'<ul>'.
					'<li><strong>'. esc_html__('Plugin Information',    'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Infos about GA Pro',           'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('WordPress Information', 'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Infos about WordPress',        'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('User Information',      'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Infos about the current user', 'ga-google-analytics-pro') .'</li>'.
				'</ul>'.
				
				'<p>'. esc_html__('I&rsquo;ve also added a &ldquo;More from Plugin Author&rdquo; section. If you like GA Google Analytics, you should check out my other projects. Quality WordPress plugins and in-depth books on WordPress and web development. Check &rsquo;em out and boost your skills!', 'ga-google-analytics-pro') .'</p>'.
				
				'<p>'. 
					esc_html__('For more information about the plugin, check out the ', 'ga-google-analytics-pro') .
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/docs/ga-google-analytics/">'. esc_html__('GA Pro Docs', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('and', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/category/tuts+ga-pro/">'. esc_html__('Tutorials', 'ga-google-analytics-pro') .'</a>.'.
				'</p>'
			
		)
				
	);
	
	$screen->add_help_tab(
		
		array(
			
			'id' => 'gapro-license',
			'title' => esc_attr__('License', 'ga-google-analytics-pro'),
			'content' => '<p><strong>'. esc_html__('GA Pro License', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('Your purchase of GA Pro entitles you to free updates and support according to the license terms. ', 'ga-google-analytics-pro') .
					esc_html__('To view your License Key at any time, ', 'ga-google-analytics-pro') . 
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/wp/wp-login.php">'. esc_html__('log in to your account', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('at Plugin Planet.', 'ga-google-analytics-pro') .
				'</p>'. 
				
				'<p>'. esc_html__('To activate your license and enable the plugin, follow these steps:', 'ga-google-analytics-pro') .'</p>'. 
				
				'<ol>'. 
					'<li>'. esc_html__('Enter your license in the field and click &ldquo;Save License&rdquo;', 'ga-google-analytics-pro') .'</li>'. 
					'<li>'. esc_html__('Click the &ldquo;Activate License&rdquo; button', 'ga-google-analytics-pro') .'</li>'. 
					'<li>'. esc_html__('Done! GA Pro is now enabled and ready to use', 'ga-google-analytics-pro') .'</li>'. 
				'</ol>'. 
				
				'<p>'. 
					esc_html__('Alternately you can activate your license by adding a constant to WordPress wp-config.php.', 'ga-google-analytics-pro') .
					' <a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/activate-deactivate-plugin-license/#constant-activation">'. esc_html__('Learn more&nbsp;&raquo;', 'ga-google-analytics-pro') .'</a>'. 
				'</p>'.
				
				'<p>'.
					'<strong>'. esc_html__('Important:', 'ga-google-analytics-pro') .'</strong> '. 
					esc_html__('remember to deactivate your license before uninstalling (deleting) the plugin, and/or transferring to a new domain. Learn more about ', 'ga-google-analytics-pro') .
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/transfer-plugin-license/">'. esc_html__('license transfers', 'ga-google-analytics-pro') .'</a>.'.
				'</p>'.
				
				'<p><strong>'. esc_html__('Notes:', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<ul>'. 
					'<li>'. esc_html__('To deactivate the license at any time, click the &ldquo;Deactivate License&rdquo; button', 'ga-google-analytics-pro') .'</li>'. 
					'<li>'. esc_html__('To clear the license field, deactivate the license and click the small &ldquo;&#10005;&rdquo; button', 'ga-google-analytics-pro') .'</li>'. 
					'<li>'. esc_html__('To show/hide your license, click the small &ldquo;eye&rdquo; button', 'ga-google-analytics-pro') .'</li>'. 
				'</ul>'.
				
				'<p>'. 
					esc_html__('For more information, visit the', 'ga-google-analytics-pro') . 
					' <a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/activate-deactivate-plugin-license/">'. esc_html__('activation guide', 'ga-google-analytics-pro') .'</a> '. 
					esc_html__('at Plugin Planet.', 'ga-google-analytics-pro') . 
				'</p>'
			
		)
				
	);
	
	$screen->add_help_tab(
		
		array(
			
			'id' => 'gapro-testing',
			'title' => esc_attr__('Testing', 'ga-google-analytics-pro'),
			'content' => '<p><strong>'. esc_html__('Testing GA Pro', 'ga-google-analytics-pro') .'</strong></p>'.
				
				'<p>'. 
					esc_html__('How do you know if the plugin is working? There are several ways:', 'ga-google-analytics-pro') .  
				'</p>'.
				
				'<ul>'.
					'<li><strong>'. esc_html__('Check the preview',         'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('Each tracking code provides a live preview that you can check', 'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Check the source code',     'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('View the source code to view your tracking code on the page',   'ga-google-analytics-pro') .'</li>'.
					'<li><strong>'. esc_html__('Check your Google Account', 'ga-google-analytics-pro') .'</strong> &mdash; '. esc_html__('If tracking is working, you will begin to see data in your GA account (after the initial 24-48 hour waiting period)', 'ga-google-analytics-pro') .'</li>'.
				'</ul>'.
				
				'<p>'. 
					esc_html__('Feel free to ', 'ga-google-analytics-pro') . 
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/support/#contact">'. esc_html__('contact us', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('anytime with any questions or feedback, always glad to help. ', 'ga-google-analytics-pro') .
					
					esc_html__('For more information about the plugin, check out the ', 'ga-google-analytics-pro') .
					'<a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/docs/ga-google-analytics/">'. esc_html__('GA Pro Docs', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('and', 'ga-google-analytics-pro') .' <a target="_blank" rel="noopener noreferrer" href="'. GAPRO_HOME .'/category/tuts+ga-pro/">'. esc_html__('Tutorials', 'ga-google-analytics-pro') .'</a>. '.
					
					esc_html__('For any questions about Google Analytics, ', 'ga-google-analytics-pro') . 
					'<a target="_blank" rel="noopener noreferrer" href="https://analytics.google.com/analytics/web/">'. esc_html__('log in to your Google account', 'ga-google-analytics-pro') .'</a> '.
					esc_html__('for information and support.', 'ga-google-analytics-pro') . 
				'</p>'
			
		)
		
	);
	
}
add_action('load-settings_page_ga-google-analytics-pro', 'ga_google_analytics_pro_contextual_help');
